Some famous brands have perfect marketing strategies which leave good and deep impression for us. Here are some examples:
1.Nike – Bring great customer service to social media
If you’re looking for a model of impeccablepresence, look to Nike. Its Twitter account — @NikeSupport — is a great example of positive company-customer interaction. If you scroll through the tweets and replies, you’ll see that it’s super quick to respond to people and always respectful and helpful.
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Having a separate account for customer support helps Nike be accessible to its customers without bogging down its own content on @Nike or @NikeStore with answers to super-specific questions about people’s’ orders or accounts.
It’s also remarkable that a company at that large scale can respond and interact with its customers at such a fast pace and with thoughtful, genuinely helpful responses.
Even in 140 characters Nike makes it clear that it’s there for people — with phrases like, “give us a shout if you need help.” That kind of language makes a brand feel a lot more approachable and friendly.
2.Whole Foods – Educate and help customers
Whole Foods has worked hard to establish itself not just as a grocery store, but as a lifestyle choice. The brand embraces healthy living and earth-conscious eating.
Whole Foods does a great job of living those brand principles in its content marketing. Articles about how to save money but still eat healthy or tips to change your diet for the better make Whole Foods’ products and lifestyle more inclusive. On top of that, it uses a lot of proactive language (“I want to learn/do/both” as a search option in its navigation bar) which makes the audience feel like they have an active role in the experience.
What you can do about it: By creating this kind of inclusiveWhole Foods is attracting new customers and creating lasting connections with its audience at the same time. Healthy living is not an elite club, it’s a choice that Whole Foods wants to help people make, and the content it produces supports that idea. .
3.Coca-Cola – Create universal and personal experience simultaneously
Coca-Cola is one of the best-known brands in the world. That feeling of the first sip of a cold Coke on a hot day is universal. In its Share-a-Coke campaign, the beverage company managed to make each person who picked up a can feel special and unique.
All Coke did was print individual names on cans and bottles and suddenly everyone was identifying with the product. In this campaign, and in all of Coke’s marketing, it built a foundational shared experience that almost everyone has with its product and made it shareable. In the next phase, customers could customize bottles with all kinds of names and titles for a super interactive, one-of-a-kind product.
What you can do about it: By creating a unique, shareable experience, Coke basically inspired its audience to do the marketing for the company. People get excited to find their name or their friend’s name on a can of Coke at the store — so excited that they end up posting pictures of the cans on their Facebook and Instagram accounts..
4.New York Times – Embrace new tech to stay relevant
In our digital-obsessed world it’s a wonder any print media can survive. I want to believe that there will always be a place for printed books, magazines, and papers in our culture, but given that the companies that produce them are disappearing it’s clear that print media is something we need to fight for if we want to see it prevail.
The New York Times is one of the leaders in the print world which is setting an example for how to consolidate an old medium with new tech.
The recent creation, NYTVR, just requires the free app and Google Cardboard to create a unique and cutting-edge product. Using virtual reality, the Times presents its audience with new ways to experience the world, and in turn remains relevant in the face of new tech that’s replacing print media.
What you can do about it: Not only does The New York Times create important content for Google Cardboard, it also adapts that content for on-screen viewers too. That way, viewers who don’t have Google Cardboard or don’t like virtual reality find a way to use it. It’s a great example of accommodating for all of the ways people consume media.